WEB DESIGN
THRIVE AP
( HEALTHCARE EDUCATION )
Challenge:
Design a homepage that emphasizes national presence for a company that rapidly outgrew its original website.
Design:
-
Rework gray map into a visually imposing section.
-
Expand brand colors for contrast and legibility.
-
Focus accent color for interactive elements.
-
Echo elements of the logo within the design
EXISTING
RE-DESIGNED
ATHLETIC EDGE
( SPORTS HEALTHCARE)
Challenge:
Redesign a homepage for an athletics equipment brand that would emphasize products and better reflect the brand aesthetic.
EXISTING
Design:
-
Repurpose outline thumbnails as decorative schematic icons for information panel. Display the actual products in main image.
-
Apply the brand red as the accent color rather than the blue.
-
Go grayscale to avoid color visual clutter in images.
-
Created mobile version of promotional offering.
RE-DESIGNED
HCAREERS + WORKREELS
( HOSPITALITY RECRUITING)
Challenge:
Design a landing page for a marketing initiative that equally represented a joint partnership of two brands.
Design:
-
Apply gradients out of the most harmonious colors of each brand.
-
Focus on ease of use for young adult target audience.
EXISTING
RE-DESIGNED
CHAMPION ROOFING
( ROOFING CONTRACTING)
Challenge:
Refresh an existing website to better visually convey brand, experience and partnerships.
Design:
-
Rework existing logo to better serve for web & print use.
-
Establish brand identity and credibility above fold.
-
Visually portray each service offering
-
Place gallery of selected highlighted projects in homepage.
EXISTING
RE-DESIGNED
OMEGASONICS
( INDUSTRIAL WASHER MANUFACTURING)
Challenge:
Refresh an existing website to emphasize product offerings and remove clutter.
Design:
-
Rework navigation bar for more intuitive user experience.
-
Highlight product benefits above fold.
-
Visually portray each service offering
EXISTING
RE-DESIGNED
CALUMET CARTON
( PACKAGING MANUFACTURING)
Challenge:
Refresh an existing website. Profuct offerings mixed with credentials or promotions. Overall difficult to navigate.
Design:
-
Rework navigation bar for more intuitive user experience.
-
Highlight promotions.
-
Visually portray each service offering
EXISTING
RE-DESIGNED
LOLA VALENTINA
( EVENT LUXURY PRODUCT RENTAL )
New Design:
-
Design focused page with insights from designer about each collection.
-
Used gallery to portray inspiration section for all collections to keep it contained while allowing for the chaotic nature of mood boards and focus of each image.
NEW DESIGN
BOULEVARD
( SCHEDULING SOFTWARE )
New Design per Brand kit:
-
How-to video, promo and credibility all above the fold.
-
Form with benefit highlights adjacent.
-
Video within computer image DIV
