VB
SECTION
01
/ 05
WEB DESIGN
AFTER
BEFORE
ATHLETIC EDGE
( Athletic Healthcare Equipment )
Company requested a re-design for a website that established what they sold while simultaneously promoting multiple initiatives. Owner stated current site did not reflect the customization options of his products nor did it help establish them as a reputable company.
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LOLA VALENTINA
( Luxury Event Rentals )
Design forward page with insights from designer about the concept for each collection.
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Introduced masonry image gallery to better showcase the designer's inspiration while allowing for the chaotic nature of mood boards.
In a recent website refresh they still decided to keep that addition.
FAUX MOSAIC TILE
( RAISED SPOT UV PRINTING )
SECTION
02
/ 05
FABRICATION DESIGN
New Restaurant was looking for ways to customize their venue in time for opening avoiding the extensive labor costs and time associated with hand-installed mosaics. As the designer and operator of the equipment I needed to account for both the design & production.
TEXTURED
After recreating the restaurant logo as a mosaic, I created individual layers for each phase of the print session.
One to build the "tile" height from cured ink build up, followed by white pass. Then a layer for pure blacks to avoid color hue imbalances in direct sunlight and finally the color pass.
PARAMETRIC WALL ART
( CNC PLYWOOD )
I modeled a parametric wall using SketchUp and translated it into cutting vectors for the CNC machine. Nested the multiple pieces as tight as possible to maximize material use. Programed CNC and assembled.
BUSINESS CARDS
( GOLD FOIL + SOFT TOUCH )
High-end talent recruiter for construction industry was looking for a rebrand for his namesake business. Objective was to convey the 'implied importance one would think twice about throwing away'.
SECTION
03
/ 05
PRINT DESIGN
FFI CONSTRUCTION SERVICES
( EVENT BANNER /HANDOUTS + VEHICLE WRAPS )
FFI's original brand kit used blue paired with multiple clashing fonts, creating legibility issues and a chaotic feel across promos. I resolved this by shifting the blue into cool grays and replacing the mismatched font with one built for heavy multi-weight use. A second challenge was designing handouts for FFI's subdivisions that felt distinct yet cohesive when displayed together. For the vehicle wrap, budget constraints led to a partial-wrap solution by incorporating each vehicle's existing paint color.
SECTION
04
/ 05
DIGITAL MARKETING
1:1
2:3
4:3
9:16
AMAYA RESTAURANT
( On-Site Venue Assets & Social )
Faithfully interpreting elements from existing Brand Kit into new assets for use in presentation decks, venue signage and social media campaign templates.
LOLA VALENTINA
( LUXURY EVENT RENTAL )
Because the photography assets were strong, and they had a text only logo, I opted for minimalist copy in the same font to keep the attention on the image. I've also edited the photography, removing background elements to allow for said copy.
SECTION
05
/ 05
ILLUSTRATIONS
CAYMAN MAPS
( TOURISM MAPS & ILLUSTRATION )
Every year this tourism map for GrandCayman gets refreshed with new businesses, experiences, cover art and the occasional local park map.
Icons printed at ~1" representing real life businesses for illustrated marketing map.
GEORGETOWN MAP
( DIGITAL ILLUSTRATION )
The challenge with maps like these is always that real-world scale contains much more buildings and information. Part of the process is selecting crucial landmarks and distinctive buildings so the tourist can navigate.